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Questions, answered.

The basics

What is Finnela?

Finnela is a companion for women whose ADHD gets tangled up with their hormones. It starts with the Map, a free look at what's actually going on with you, and grows into La Ruta, ongoing support that adjusts to your brain and your cycle. In plain terms: understanding first, then real help putting it into practice.

Who is it for?

Women who suspect or know they have ADHD, and who've noticed their focus, energy, and mood shift in ways that don't quite add up. If you've spent years being called scattered or "too much," and some weeks feel like a different person than others, you're who we built this for.

Do I need an ADHD diagnosis to use Finnela?

No. Finnela is for women who already have a diagnosis and for those who've just always felt something was off. You don't need a label to start understanding yourself. And if what you find here makes you want to seek a formal diagnosis, that's a good thing, and your doctor is the place for it.

Is Finnela a diagnosis, or medical advice?

No, and this matters to us. The Map is a mirror, not a diagnosis. Everything here helps you understand yourself and live a little easier, but it doesn't replace a doctor, a therapist, or an assessment. When something belongs with a professional, we'll always say so.

The Map

What is the Map?

The Map is a few honest questions about how your days actually go, and a picture at the end that's yours to keep. It shows you the patterns you've been living, connects your ADHD with your hormones, and helps it all finally make sense. Not a test. Not a diagnosis. A mirror.

How long does it take?

A few minutes. It's built for an ADHD brain, so it's short, clear, and tells you how far along you are as you go.

Is it really free?

Yes, completely. No card, no catch. Understanding what's going on with you should never sit behind a paywall, so the Map, and the resources that help you make sense of it, are free and stay free.

Do I have to sign up?

No. You can do the whole Map without giving anything. Your email only comes up at the very end, and only if you want us to save your Map so you can come back to it. That part's up to you.

What do I get at the end?

A clear, plain-language picture of what's going on: your patterns, why they happen, and how they move with your cycle. No score, no label, no verdict. Just the quiet relief of seeing yourself clearly, maybe for the first time.

La Ruta and Finnela, the AI coach

What is La Ruta?

La Ruta is Finnela's paid support, for when understanding isn't enough on its own and you want someone walking it with you, day to day. At its heart is Finnela, the AI coach, who helps you set goals and a pace that fit your ADHD brain and your cycle, instead of asking you to be the same every day.

Who is Finnela, the AI coach?

Finnela, the coach, is your companion inside La Ruta: warm, direct, and fluent in how an ADHD brain works and how it shifts with your hormones. She's the one who checks in, celebrates the small wins, and meets you where you are on any given day.

Is the coach a real person?

No, and she'll never pretend to be. Finnela, the coach, is an AI, and we think that's exactly what makes her dependable: she's there at 3am and on your hardest day, without judgment and without getting tired of you. She won't tell you stories about a life she hasn't lived. What she offers is everything she sees across so many women living what you're living.

Is the coach a therapist or a doctor?

No. Finnela, the coach, is a companion, not a clinician. She can share ideas, strategies, and steadiness, but she doesn't do therapy, diagnose, or give medical advice. When something needs a professional, she'll tell you, and gently point you toward real help.

What does La Ruta cost?

$159 a year, which works out to about $13 a month, or $19.99 month to month. The yearly plan is the easy choice for most women. The Map and the resources stay free either way, always.

Can I cancel anytime?

Yes, anytime, no hoops. If La Ruta isn't right for you, you can stop whenever you need to, and everything free stays yours.

Trust and limits

What happens to my data?

Your data is yours. We treat what you share with care, we don't sell it, and we're clear about how we handle it in our privacy policy. What you tell the Map stays private, and you're always in control of it.

Is this confidential? It's sensitive stuff.

It is sensitive, and we treat it that way. What you share is private to you. We built Finnela to be a safe place to be honest with yourself, without judgment and without it going anywhere you didn't choose.

Can Finnela replace therapy or medication?

No, and it's important to us to be clear about this. Finnela supports your day to day; it doesn't replace a doctor, a therapist, or medication. Think of it as a companion alongside your care, never instead of it. Any decision about diagnosis, therapy, or medication belongs with a professional.

What if I'm in crisis, or struggling with something bigger than everyday life?

Please reach out to someone who can help right now, a doctor, a therapist, or a crisis line in your country. Finnela isn't built to hold a crisis, and we'd never pretend otherwise. That's not us stepping back from you; it's us being honest, because you deserve real support when things get heavy.

Is Finnela right for me if I'm already seeing a therapist or taking medication?

Absolutely. Finnela is meant to sit alongside professional care, not instead of it. Many women use it to make sense of their days and stay gentle with themselves, while their doctor or therapist handles the clinical side. The two fit together.

Is there an app?

Not yet, it's in the works: today Finnela lives on the web. In the meantime, you can add it to your phone's home screen (on Android, in Chrome, tap "Install"; on iPhone, in Safari, tap Share → Add to Home Screen) and it opens just like an app.

Can I talk to Finnela on WhatsApp?

Not yet: today you talk to Finnela inside La Ruta, on the web. We're building a WhatsApp channel for later.